Splunk Customers Describe Network Security, Fraud Detection Use Cases
CAMBRIDGE, Mass.—With the help of Splunk, the University of Connecticut was able to help the FBI. Someone had been calling in bomb threats at universities around the country in order to see the chaos...
View ArticleMarketing Analytics Focus of New Program at IIT Stuart School
The Stuart School of Business is a little unusual in the world of business education. Based out of the Illinois Institute of Technology (IIT), the school offers what professor and director of graduate...
View ArticleData Driving More Marketing Decisions at Tech Firms, Panel Says
BURLINGTON, Mass.—Greg Donahue, director of marketing programs for Mercury Systems, a maker of electronics for defense systems, had a mission to increase revenue but to do so with a shoestring budget....
View ArticleAnalytics Guide Business Model of New National Florist Network
David Goldstein, owner of My Beverly Hills Florist in Beverly Hills, Calif., does not consider himself to be Web savvy, but it’s the Internet that’s brining in his big business through a webpage he...
View ArticleIBM Economist: Big City Projects Ripe for Analytics-Based Innovation
BOSTON – Think of the city as a system, advises Martin Fleming, chief economist and vice president of business performance for IBM. Just like any system, a city can generate immense amounts of data on...
View ArticleSeattle Children’s Hospital Upgrades to IBM PureData to Improve Care
Until June of this year, the Seattle Children’s Hospital was storing all of its data on 31 SQL servers, which were progressively breaking down. Even with the large number of servers, the hospital had...
View ArticleTexas A & M Offers M.S. in Analytics for Working Professionals
Texas A & M is joining the group of large universities offering professionals a chance to earn a masters’s degree in analytics. But instead of having a program based at its campus in College...
View ArticleVoloMetrix Analyzes Enterprise Efficiency Using Email, Calendar Data
According to the 2012 McKinsey Global Institute study “The Social Economy: Unlocking Value and Productivity through Social Technologies,” knowledge workers spend approximately 28 percent of their...
View ArticleA Front Row Seat for Hadoop’s Journey to Enterprise Readiness
Return Path analyzes emails for its clients, mostly email marketers and corporate security professionals. It’s a data intensive task because its clients send millions of emails a day. The company was...
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